Designer Collection –Spring 2014  SAMPLE SALE

Appointments Only

Walk-Ins Will NOT Be Accepted

You can CALL 646-710-4492 or EMAIL info@johnpaulataker.com

To SCHEDULE an Appointment


530 Seventh Avenue (Between 39TH and 38th Street)

JPA 105-1405 JPA 74-1319 JPA 165-1550

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Hi Readers!  Not sure if you knew this or not but about 1.5 years ago I became part owner of a women’s boutique in Greenwich, CT specifically Old Greenwich, CT.

I have been such a huge fan of DVF for as long as I can remember so it was only fitting that we carry her collection in our boutique.  Check out one of the many deliveries we just received for spring 2014.


New Jeanne Two Mini _065 (1) Opal_356 (1) Selene_067 (1) img_18

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Spring Trends




What do you think of the Spring trends?  Florals and Crop tops are everywhere!
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John Paul Ataker Unveils 2014 Fall/Winter Collection in New York


January 15, 2014 06:59 ET

NEW YORK, NY–(Marketwired – Jan 15, 2014) – International couture designer John Paul Ataker spotlighted its expansion in the U.S. today with plans to debut the 2014 Fall/Winter collection in New York, a first for the womens-wear label known for custom fabrics and textures.

It’s a collection whose flowing lines and classic tailoring capture the spirit of women around the world who journeyed to New York to make their dreams a reality, said Ataker, whose family-owned company was founded in the 1970s.

“New Yorkers are idealists who demand the best of themselves and others,” Ataker said. “That’s what lures them to the city, and that’s why we wanted to launch the new collection here.”

With the Fall/Winter 2014 gowns, Ataker moves beyond the intricate beading and ruffles of previous collections, letting his custom fabrics take center stage as they follow the natural curves of a woman’s body. His theme manifests itself whether the gown is a strapless ivory silk whose long banded skirt subtly suggests the Jazz Age or a jet-black creation with a long-sleeved black-lace bodice that would have been at home in Edith Wharton’s New York.

Some of the new evening dresses are already on display at the designer’s Seventh Avenue showroom and headquarters, and the full line will be shown during fashion week shows in New York and Paris in February and March.

“The designs are tested on fabrics until we find the ideal combination that brings the design to life,” said Ataker, who has built his reputation on such sartorial alchemy.

Throughout the collection’s creation, Ataker envisioned the quintessential New Yorker, a woman both powerful and feminine, whose discerning taste is reflected in a wardrobe that emphasizes high-quality fabrics, elegant contours and superb tailoring. Her presence is enhanced, not defined, by her wardrobe.

“New Yorkers are, by definition, idealists who demand the best of themselves and others,” Ataker said. “That’s what lures them to the city in the first place, and that’s why we wanted to launch the new collection here.”

John Paul Ataker gowns are available exclusively through boutiques; for a listing, contact the New York showroom.

ABOUT JOHN PAUL ATAKER: International couture designer John Paul Ataker’s sophisticated style and high-quality tailoring rapidly catapulted the company to an industry-leading position after its 1977 founding in Istanbul. Now headquartered in New York, the design house maintains its commitment to ensuring every woman who wears the brand feels both the elegance of the design and the soft caress of its luxurious fabrics.

Find out more at www.johnpaulataker.com or

On Facebook: www.facebook.com/JohnPaulAtaker
On Twitter: www.twitter.com/JohnPaulAtaker
On Instagram: www.instagram.com/johnpaulataker


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John Paul Ataker Sample Sale






Sample Sale

John Paul Ataker

Appointment is required. Please call to schedule an appointment:

Tell: 646-710-4492 or

email: info@johnpaulataker.com

530 Seventh Avenue

(between 39th AVE and 38th AVE)

New York, NY 10018


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Met Gala takes on Punk




The annual Met Gala kicks off the Metropolitan Museum of Art’s yearly Costume Institute exhibit and always brings in a bevy of style stars, from models to designers to Hollywood’s A-list. Last nights theme was “Punk: Chaos to Couture.” Here are some of our favorites!


Sarah Jessica Parker in a Philip Treacy headpiece Giles Deacon gown and plaid Christian Louboutin boots


Anna Wintour in Channel


Katie Holmes in Calvin Klein


Jessica Alba in Tory Burch, a spiked Christian Louboutin clutch and Jack Vartanian earrings


Blake Lively in strapless Gucci Première gown and Lorraine Schwartz earrings


Cara Delevigne in Burberry


Taylor Swift in J. Mendel


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Victoria Beckham Launches E-Commerce Site




Posh Spice really does have it all!  A handsome husband, stylish children, impeccable style, an accomplished career in both entertainment and fashion; and now—an online store!

That’s right ladies.. hide your credit cards! The Spice Girl-turned-fashion designer has added retail shopping to victoriabeckham.com that allows fans to purchase Beckham’s posh pieces.

The clean, cool and modern, site not only serves as a retail hub to snag some of her most stylish pieces, but also offers fans an inside peek into Victoria’s fashion world with behind-the-scenes snaps, a creative mood board and even videos from her most recent runway shows.

In keeping up with her “Posh Spice” nickname, Beckham’s designs aren’t exactly for the thrifty consumer.

Each item is priced at least in the three-digit range; her eponymous collection of dresses will set you back a bit more in the $2,000 range.

Happy Shopping!!



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Target’s New Line With FEED Projects




With Spring just around the corner, more and more fashion collaborations are set to hit stores! On March 11, Target announced that it has teamed up with FEED Projects, Lauren Bush’s do-good social business, for its next designer collaboration!

The collection will launch in stores and online on June 30 and feature an exclusive 50-piece FEED USA + Target lineup that will include clothing, accessories, housewares, and sporting goods featuring an Americana motif codesigned by Lauren Bush herself.

Every product sold from the limited-edition collaboration will benefit Feeding America, the nation’s leading domestic hunger-relief charity.

“Through product sales, we hope to provide 10 million meals to Americans in need, which would make it the largest US initiative in FEED’s history,” said Lauren Bush.

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WHAT: Heike Jarick Sample Sale

Ever turned away after looking at price tags in the retail store?

Now you can get the new spring summer 2013 collection up to 85% off retail prices. You can also purchase fall/winter items from previous seasons at an incredible discount!



At Heikejarick, you can get what you need. Our staff will help you get each sample made to your specific size and find your own fabric out of stock in the showroom. Your order arrives within 3 weeks, guaranteed, and our staff is here to confirm that your design turns out exactly the way you envisioned it!



The showroom is located at 307 West 38th St. Suite #811, between 8th. and 9th. avenue.

3/20 to 4/3  9.00 a.m. – 6.00 p.m OPEN ON SATURDAY

Our office hour is 9am to 6pm and we are open on Saturday to give as many customers as possible the opportunity to purchase our merchandise. Come by for your easy and special shopping experience.



Can’t make it during the sample sale? You can still schedule an appointment. Please contact us at 212-764-0878 or sales@heikejarick.com


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Isaac Mizrahi to Design Kids Line




Since he stormed the fashion scene in the late 1980s, Isaac Mizrahi has become household name in the adult fashion market. The New York-based designer and TV personality has made his mark as a brand that  spans a range of categories including sportswear, denim, handbags, watches and fine jewelry.

But now, Mizrahi is delving into the children’s category with a series of new licenses, including footwear. Synclaire Brands has been tapped to produce a casual collection under the Isaac Mizrahi New York label. The shoes will debut this fall, following the spring launch of girls’ sportswear and dresses.  A tailored boys’ clothing line will roll out for holiday.

The new line, priced from $30 to $90, uses striking colors and patterns, and surprising details. The girls’ line features pumps, boots, ballet flats, loafers and wedges, outfitted with bows and piping, as well as polka-dot, leopard and houndstooth prints.

The collection already has been picked up by Bloomingdale’s, Zappos.com and a range of higher-end boutiques. Details still to come when they will be in store!

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