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Chanel Hula Hoop Bag Coming to Stores!

11/22/2012

 

 

During Chanel’s Spring 2013 runway show, Karl Lagerfeld sent a giant version of a hula hoop down the runway and joked that you could use it as an umbrella at the beach. Most people probably assumed that it would never see the light of production, but now, thanks to being a hit on social media platforms like Twitter and Instagram, the bag will soon be making it’s way to the shelves!

Paris department store Printemps has purchased the oversize runway bag and plans to sell it — and several much smaller versions — next Spring.

According to to Women’s Wear Daily, buyers and retailers are paying a lot more attention to what their customers like on social media, because they turn into actual sales.

Measuring 24 centimetres across, the mini hula hoop bag will retail for $2,400.

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